My head doctor asked, “Do you know what your superpower is?”
I said, “I don’t know — Je ne sais pas !”
She said, “You can see the big picture in every situation.”
I asked, “Does that come with a cape? “
If you're ready to make a *BIG* difference in your business, I'm your girl.
Before Selling, Educate
Today’s buyers are savvy...and a little allergic to the hard sell. When your content educates, inspires, and adds value, it builds trust.
People are tired of being sold to. They want to know you’re worth their time and money. That’s why sales by education is so efficient. When you show people what’s possible and how you think, you build trust. You demonstrate expertise without sounding pushy. And during this process, you give away your best stuff.
“Wait a minute, you want me to give away my best stuff?”
Yep! That’s exactly right. Because here’s the truth … no one can do everything. Giving away your best stuff does two things:
- It begins to establish you as a thought leader and builds your know, like, and trust factor.
- It weeds out the DIY-ers. You don’t want the DIY-ers…you want the DFY-ers (done-for-you).
Sales by education is the best way to attract, cultivate, and turn leads into buyers for high-ticket purchases like memberships, services, workshops, and courses.
When your content speaks directly to your dream clients’ problems—and showcases your brilliance at solving them—you become unforgettable. You’re no longer just another expert. You’re the one they’ve been waiting for.
Move From Curious to Committed
Just as you wouldn’t propose on the first date...your leads don’t want to be pitched before the get to know you. The buyer’s journey helps you meet them where they are and guide them forward with intention.
The buyer’s journey isn’t linear—it’s layered. Your ideal client doesn’t land on your site ready to buy. First, she’s curious. She’s searching, observing, soaking in content, and quietly asking: Can she really help me?
Next, she enters the consideration stage. She’s comparing, evaluating, and weighing options. This is where your content matters most. It’s where you position yourself as the obvious choice, not because you’re shouting the loudest, but because you’re speaking directly to her pain points.
Finally, when she’s ready to commit, your job is to make the “yes” feel seamless. No friction. No confusion. Just clarity and confidence in your offer.
Understanding where your leads are in this journey means you can speak to the right mindset at the right moment. No pressure, no pushing—just thoughtful strategy that respects where she is and helps her get where she wants to go.
Because when she feels seen and understood? The sale becomes inevitable.
Between Yes and No Is Maybe
Your sales funnel isn’t a pushy pipeline—it’s a curated experience. It nurtures, filters, and elevates the right people into your world, so you’re only talking to those ready to buy.
The sales funnel is a thoughtfully crafted experience to guide your clients with clarity and intention. And when done well, it feels less like a funnel and more like a concierge-level experience.
At the top of the funnel, your content needs to capture attention and spark curiosity for a broader audience—it’s OK to attract people outside your ideal customer avatar. Aim to make a strong first impression. Offer value in blogs, social posts, freebies, and articles. Provide answers, insights, and inspiration…and let the curious decide for themselves whether they want to opt in for your service or newsletter.
As potential clients move down the funnel, they enter the consideration phase. Here, you nurture relationships through more personalized content using newsletters, email sequences, DMs, and behind-the-scenes moments that build a connection with your audience. You’re offering in-depth value and showing them exactly how you can solve their problems. This is also where you’ll begin to weed out the people who are not interested…that’s OK. It’s part of the process.
Finally, your ideal clients will reach the bottom of the funnel, where your goal is to convert. Your content becomes more direct and aligned with your offers. Use targeted email blasts, a strategic webinar, or a high-converting sales page that makes it easy for them to say “yes.” Remember, if you’ve done your job (or I’ve done mine 😉), your buyers are ready—they feel seen and heard, making “yes” the logical answer.
When each part of your funnel aligns seamlessly, your audience feels supported every step of the way, not sold to.
Turn Interest into Income: ACT
Attract. Cultivate. Turn. It’s my signature framework for making content feel like a conversation that leads straight to conversion. High-touch, high-ticket, highly effective.
The secret sauce? Let your content do the heavy lifting before you ever get on a sales call. The right content, delivered at the right time, with the right strategy, is how to attract, cultivate, and turn interest into income.
Attract with targeted content that stops the scroll and starts the conversation.
Cultivate with nurturing content that builds trust and showcases your brilliance.
Turn leads into raving fans and repeat customers exactly when they’re ready.
Every piece of content plays a role. And when it works together, your audience doesn’t feel like they’re being sold to; they feel like they’ve found the perfect fit. That’s the magic of the ACT framework: it’s content with intention, designed to guide—not force—the sale.
