Consistency is essential as a business owner. Why? Because you don’t want to confuse your customers. Building a consistent brand includes having a clear message and telling the world what that is.
When you’re branding and messaging are consistent, you…
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- Teach people what to expect from you.
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- Improve and deliver higher-quality results.
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- Measure progress and success more easily.
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- Identify areas for improvement quickly.
Consistency leads to achieving your goals faster.
Consistent Branding
Branding is how your company is visually presented to the world and to your customers. Your brand should be similar and make sense in everything you do. For example, if you’re a web designer and your brand or logo is of a girl milking a cow—you’d better draw a very clear reason why or you’ll confuse your customer.
Your brand should be the first thing to catch someone’s eye. Being consistent means that every time someone sees your brand, they will automatically associate that with you and/or your company.
A great example of a company brand is Nike. The Nike swish is recognizable worldwide. Taylor Swift, like a lot of celebrities, is a personal brand.
Here’s more on branding from Branding Magazine.
Consistent Messaging
We’re human with lots of life experiences and lots of things to share. Your messaging should reflect your business personality and what your business is about. It should not stray too far off course, but there’s always room for B-roll or behind-the-scenes footage!
Think of your core message. Stay within a few feet to each side of that message. If you’re a massage therapist who works on the side as a bookkeeper, you will confuse your customers if you talk about both simultaneously. The best thing to do is to separate those two businesses completely. On the other hand, if you’re a massage therapist and you dabble in herbalism or aromatherapy, those are other healing arts.
When you talk about complementary topics, be sure to tie those back to your message.
Consistent Posting
Posting to every social media channel, every day is exhausting! In fact, consistent posting comes down to efficient systems. Focus on one social platform at a time. Lift the content from that platform to repost on other social sites.
- Choose one platform. Do your homework to learn where your ideal customers are. That’s your platform. If you have a B2B company, your customers are likely on LinkedIn. If you’re B2C, you’ll be on Instagram, Facebook, and Pinterest. Don’t become an expert in every platform. Just choose one and go.
- Batch content. Calendar an undisturbed block of time to write content. Use AI tools to speed up the process (but keep your authentic voice!). Once the content is written, automate scheduling.
- Learn to automate. As quickly as you can, learn to automate. Use tools like Hootsuite, SocialBee, or Buffer. Start small and free, if possible.
- Give yourself a break. You’re learning! So, give yourself a break.
You’ve got this, and I’m here to guide you.
