If the thought of repurposing your content across multiple platforms gives you a headache, you’re not alone. I’ve been there! But it is so much easier than reinventing the wheel with every platform. Every time you write a piece of content, such as a blog post, break that into bite-sized pieces to share across all your digital platforms. This integrated marketing approach saves time and energy while delivering consistency in your messaging.
Let me show you how.
Let’s look at an article I found online about reducing stress after work, written by Natalie Moore, “6 ways to reduce your stress after work (with an infographic).”
This article can be pieced into five days ‘ worth of content, used on five different platforms. Here’s what that looks like:
- Monday – Instagram reel. Create a reel on Monday morning to introduce your content theme for the week. Depending on your tech prowess, you can add music, text, or a host of other things. The script might be something like this:
Ugh! Clocked out but still can’t decompress from another day at work? I hear you!
- Tuesday – blog post. OK, this is a gimme. Of course, you’ve got to post your blog. I would add a call to action (CTA) at the bottom of the blog that includes something of value for your target audience, or you can include a link to another piece of content related to this article.
- Wednesday – Facebook post. The first graphic already created for the blog post can easily be shared on Facebook. Use the description to list the six ways to reduce stress after work. And link to the blog post. PRO TIP: If you share the blog post from your website, it will automatically link back to your website. Otherwise, you will need to create the link in Facebook.
- Thursday – time to Tweet (X — just doesn’t sound the same). With the second graphic, pass that along to X or TikTok. Bonus points for Natalie, she already suggested this by including a “tweet this” tag just below the second graphic. This enables her readers as well as her to easily tweet this article.
- Friday – Pinterest infographic. Finally, the infographic can be posted to Pinterest. Pinterest lends itself to vertically aligned graphics. Pinterest is used to drive visitors to your website with the specific intention of selling something to them. Pinterest is growing as a leading marketplace. So, if you have something to sell, including digital products such as courses, memberships, or services, you should consider becoming savvy with Pinterest.
Think about driving the conversation when you repurpose content. In this case, I started with a tease, the intro on IG. The next day, I posted the article, told people about the article on FB, and continued the conversation with X or TikTok. And finally, I put a pin in it (pun intended) on Friday.
Take time to research your audience. Learn when they are online, what channels they frequent, and when. Adjust your posting schedule to reach as many of your potential peeps as possible.
Want bonus points? Add a CTA to match the content of the week. Here are two examples.
- Mini class using the six techniques described in this post. Sign up for the 6-week mini course on stress reduction, where each week, one of the six ways to reduce stress after work is explored.
- Email newsletter sign-up. Receive six to-dos delivered to your inbox to reduce stress after work.
This is just one more way to integrate your marketing efforts. It’s always about working smarter.
