Why Does Consistency Matter?
Consistency is essential to building a brand. You must have a clear message and systems to spread that message to the world.
Content Creation: The BIG Picture of Content Marketing
Creating content is more than just finding words to put on a page. You need great content that your ideal customer wants to read. Content includes more than words. It includes visual content around those words. And then the information must be accessible to your audience, such as blogs, videos, podcasts, infographics, or some other […]
5 Tips to Writing Great Content
Your business needs content to attract customers. I know, I know! Writing content can feel overwhelming! But it doesn’t have to be. In Part 1 of this mini-series, I showed you how to develop topics over 52 weeks based on a year-long journey. Now I’ll show you how to take those topics and write content to engage […]
Integrated Marketing: Repurposing Content
Integrated marketing is repurposing your content across multiple platforms. Instead of reinventing the wheel every time, you write one piece of content, like a blog post, and break that into bite-sized pieces to share across all your digital platforms. An integrated marketing approach not only saves time and energy but delivers consistency in your messaging. […]
Lead Magnet Tools to Grow Your Email List
When you’re starting to build your email subscriber list, you need an effective lead magnet: enter the FREEBIE. A freebie is something that makes you look good, drives traffic to your business, and invites people into your world for more. Freebies grow your email list. Your freebie must attract your ideal customer so that they opt in to give you their email […]
